Guangdong Henghui Coatings Co., Ltd. Automechanika Shanghai Exhibition Special Report (Continued)
◆ The booth attracted strong foot traffic, with continuous attention from professional visitors.
As the exhibition opened, the booth of Guangdong Henghui Coatings Co., Ltd. quickly became one of the focal points in the body and painting section. On site, through forms such as physical sample display, spray effect comparison, standard construction process demonstration, and VR color experience zone, visitors were able to intuitively feel the coating quality and technical features of Henghui's products.
During the exhibition, frequent visitors from auto repair centers, 4S networks, body manufacturers, modification enterprises, engineering equipment manufacturers, and overseas buying groups stopped by for discussions. Many customers showed strong interest in Henghui's automotive paint systems and nano-protection series, and directly scheduled on-site sample trials and technical follow-ups.
◆ Four major brand matrices, clearly showcasing corporate strength and market positioning
◎ Henghui
A leading corporate brand specializing in high-end automotive coatings and industrial coatings, trusted by industry clients for its stable performance and excellent color expression.
◎ Mingju Paint
A professional coating brand for repair stations, body shops, and regional channels, favored by end users for its high cost-performance and excellent easy-application properties.
◎ MJCOAT
An international brand focused on overseas markets and high-performance coating fields, with a complete product system, steadily expanding in multiple countries across the Middle East, Southeast Asia, and South America.
◎ Kingfixcoat
Focused on substrate protection, structural anti-corrosion and industrial applications, renowned for strong adhesion and weather resistance, it is a key coating solution provider for the equipment manufacturing and engineering industries.
Through its four-brand portfolio, Henghui further demonstrated to global customers its capability in strategic deployment across different market segments, enabling partners to gain a clearer understanding of brand positioning and application scenarios.
◆ Sample Display Area and Technical Demonstration Area: Win Recognition with Real Effects
To meet professional visitors' intuitive needs for coating performance, Henghui has established multiple experience zones:
● 1. Automotive Paint Color Chip Wall
Display over a hundred sample panels of metallic paints, pearlescent paints, and two-component clear coats, all produced using standardized spraying processes to showcase product strength through true colors, gloss levels, and film thicknesses.
● 2. Industrial Coating Corrosion Resistance Comparison Area
Through comparison of salt spray testing and abrasion testing, the advantages of Henghui industrial coatings in outdoor weather resistance and corrosion resistance are demonstrated.
● 3. Nano-coating Demonstration Station
On-site anti-fouling, scratch-resistant, and water-drop-repellent tests were conducted, allowing exhibitors to personally experience the practical protective effects of nanotechnology.
● 4. Furniture Coatings and Architectural Coatings Spatial Experience Zone
Showcase the silky touch of furniture coatings and the indoor air quality benefits of architectural coatings in a small-scale simulated space, enabling non-automotive customers to quickly understand product performance.
These contents help customers evaluate the product's application value directly on site, shorten the communication cycle, and improve business matching efficiency.
◆ In-depth exchanges with global partners
During the exhibition, multiple overseas purchasing teams visited the Heng Hui booth specifically, including:
- Middle East automotive aftermarket procurement delegation
- Southeast Asian machinery and engineering equipment suppliers
- European Body Repair Technology Cooperation Team
- South American automotive parts and paint channel distributors
Partners engaged in in-depth discussions on topics such as regional distribution layout, OEM cooperation, cross-border brand licensing, custom tinting services, and technical training system export. Many clients expressed high recognition of Henghui's production system, R&D capabilities, and delivery efficiency, and preliminarily reached intentions for further cooperation.
◆ Centered on R&D and intelligent manufacturing, we build new heights in coating technology.
Heng Hui Coatings has always adhered to a technology-driven approach, and at this exhibition also highlighted:
● Automated tinting system
Enhance color matching accuracy and efficiency, especially suitable for automotive refinish paint systems.
● High-solids eco-friendly varnish formulation
Effectively reduce VOC emissions while ensuring gloss and yellowing resistance.
● Integrated supporting construction system
From primer to surfacer, basecoat, and clearcoat, through to auxiliary materials, we provide standardized process routes.
● Coating Training System
Help medium and large repair shops and manufacturing enterprises improve spraying efficiency and application stability.
These highlights further reinforce Heng Hui's technical prowess in the coatings field, demonstrating the company's capability to transition from "providing products" to "delivering systematic solutions."
◆ Looking Ahead: Expanding into Global Markets and Continuously Driving Industry Upgrading
Automechanika Shanghai 2025 is not only a product showcase for Henghui, but also a new starting point toward the global market. Moving forward, Henghui will:
- Drive the launch of more eco-friendly and high-performance coating series to market.
- Strengthen in-depth collaboration with the new energy vehicle supply chain
- Expand overseas distribution network and OEM partnership system
- Launch more scenario-based coating application solutions
- Establish regional technical service centers to provide customers with faster response.
We will continue to support customers in the automotive aftermarket and multi-industry coating sectors in their ongoing upgrades with high-quality products and professional services.