Introduction: A bellwether for the global automotive industry and an arena for new materials enterprises
On November 26, the highly anticipated 2025 Shanghai International Automobile Parts, Maintenance, Repair, Diagnosis Equipment and Service Supplies Exhibition (Automechanika Shanghai, hereinafter referred to as "Shanghai Auto Parts Fair") unveiled at the National Exhibition and Convention Center (Shanghai).
- Unprecedented Scale: The exhibition utilizes 15 halls with a total area of 383,000 square meters.
- Global Linkage: It brought together 7,465 exhibiting enterprises from 44 countries and regions, becoming a super hub connecting the global automotive upstream and downstream industry chains.
At this industry event where technology and commerce intertwine, Kexin New Materials Co., Ltd. made a high-profile appearance with its core marketing team, demonstrating to the global automotive industry the "hardcore material chips" of Chinese manufacturing in the lightweight, eco-friendly, and intelligent transformation of the automotive sector with an attitude of "full-chain empowerment".
Technology breaks the deadlock: three core sectors drive in tandem to seize the "new track" of new energy and intelligent connected vehicles.
Along with China's global leadership in new energy vehicle technology, the new energy and intelligent connected vehicle section of this exhibition witnessed a "great explosion," with its scale expanding by 50% year-on-year. In this high-value trend zone, Kexin New Materials precisely targeted the market and, focusing on three core business segments, launched multiple disruptive cutting-edge products:
1. New Energy Thermal Management: Safeguarding Battery Safety and Energy Efficiency
To meet the stringent requirements of new energy vehicles for high power, long endurance, and extreme safety, Kexin has launched high-efficiency thermal interface materials and lightweight cooling pipeline materials. These products provide excellent thermal insulation and flame-retardant performance in extreme working environments, effectively solving the thermal runaway problem of power battery packs.
2. Automotive Lightweighting and Intelligent Chassis: Redefining the Limits of Handling and Energy Efficiency
The high-performance composite materials showcased by Kexin, as well as the high-damping vibration-damping composite materials developed specifically for intelligent chassis systems, achieve significant weight reduction while balancing the vehicle's stiffness and comfort.
3. Eco-friendly interior: Defining green and low-carbon mobility
The exhibited low-VOC eco-friendly materials eliminate in-cabin air pollution risks at the source, meeting global automakers' ultimate pursuit of green supply chains.
Live from the exhibition: The marketing head of Kexin New Materials stated: "The Shanghai Auto Parts Exhibition is a bellwether for the global automotive industry chain. Through this platform, we precisely align Kexin's technological accumulation with the pain points of the global market, and some of our cutting-edge products have successfully entered the sample testing phase with well-known domestic and international new energy vehicle OEMs and Tier 1 suppliers."
Cluster effect: Joining local exhibition pavilions to showcase collaborative innovation side by side
Alone you go fast, together you go far. At this exhibition, the "co-competition" of international and domestic automotive industry clusters on the same stage became a major highlight. Kexin New Materials did not fight alone, but, as a key upstream supplier in the industry chain, actively joined the joint showcase of the local exhibition delegation.
By appearing alongside representative enterprises from domestic core automotive industry clusters such as the Yangtze River Delta, the Beijing-Tianjin-Hebei region, and the "Wuhan-Xiangyang-Shiyan-Suizhou" cluster, Kexin showcased its upstream-downstream collaborative innovation achievements "from basic material R&D to component system integration." This not only elevated Kexin's own brand positioning, but also demonstrated to the world the overall international competitiveness of China's automotive new-material industry chain under clustered and scaled development.
Setting sail to go global: a gathering of international buyers, with the international "circle of friends" continuously expanding
This year's Shanghai Auto Parts Exhibition reached a record level of internationalization, with overseas exhibition group area growing by about 20%, attracting professional visitors from nearly 160 countries and regions worldwide. The 261 domestic and international professional buyer delegations, comprising over 24,000 professional buyers from 50 countries, became the most active scene across the exhibition halls.
Faced with this historic "going global" opportunity, Kexin New Materials has made full preparations:
- Exclusive Overseas Configuration: The marketing team has specially added overseas market specialists to provide round-the-clock support for international trade needs.
- Precision Trade Matchmaking: Deeply participated in multiple international buyer-targeted matchmaking sessions, successfully establishing preliminary contacts built on deep mutual trust with overseas purchasers from Europe, Southeast Asia, the Middle East, and other regions.
"We must not only deepen our roots in mature domestic markets, but also bring China's green new material technologies to the world, contributing Chinese wisdom to the global green transformation of the automotive industry," said the head of the Kexin team with full confidence.
Think Tank Exchange: Deep Industry-Academia Integration as Technical Experts Invited to Share Insights
Beyond business matchmaking, this edition of the exhibition was also a lavish feast of industry ideas. Among the 94 high-quality concurrent events, the newly launched "Technical Seminar Series" became the focal point.
At the highly anticipated "New Materials Technology" thematic seminar, technical experts from Kexin New Materials were invited to deliver a keynote speech, sharing the company's latest research breakthroughs in the field of lightweighting and thermal management with attending vehicle R&D personnel and industry experts. Its innovative technical approach was highly recognized by the on-site guests, further consolidating Kexin's leading technical position in the industry.
Returning with honors: a successful conclusion, embarking on a new journey of green intelligence
As the 2025 Shanghai Auto Parts Exhibition came to a successful close, Kexin New Materials delivered an impressive performance: during the show, it received professional buyers from over 20 countries and regions, and reached strategic cooperation intentions with multiple OEMs and Tier 1 suppliers across several segments including new-energy thermal management, lightweight structural components, and eco-friendly interior materials.
Looking Ahead: Kexin New Materials will take the fruitful results of this exhibition as a new starting point, continuously increase R&D investment, and accelerate the large-scale application of cutting-edge new materials across the entire automotive industry chain. Kexin is willing to move forward side by side with global automotive industry chain partners, jointly driving toward a greener, smarter, and more efficient new future of mobility!