Guangdong Henghui Paint Co., Ltd. Special Report on Automechanika Shanghai (Continued)
◆ Popular Booth with Sustained Attention from Professional Visitors
As the exhibition opened, the booth of Guangdong Henghui Paint Co., Ltd. quickly became one of the focal points in the body and painting section. Through displays of physical samples, comparisons of spray painting effects, demonstrations of standard application processes, and a VR color experience area, visitors could intuitively experience the coating quality and technical features of Henghui products.
During the exhibition, frequent visits and extended discussions were made by representatives from auto repair centers, 4S systems, body manufacturers, modification companies, engineering equipment manufacturers, and overseas purchasing groups. Many customers showed strong interest in Henghui’s automotive paint systems and nano-protection series, directly scheduling sample tests and technical consultations on-site.
◆ Four Major Brand Matrix, Clearly Demonstrating Corporate Strength and Market Positioning
◎ Henghui: The main corporate brand, focusing on high-end automotive paints and industrial coatings, trusted by industry clients for its stable performance and excellent color expression.
◎ Mingju Paint: A professional paint brand targeting repair stations, body factories, and regional channels, favored by end-users for its high cost-effectiveness and ease of application.
◎ MJCOAT: An international brand primarily targeting overseas markets and high-performance coating fields, with a comprehensive product system steadily expanding in the Middle East, Southeast Asia, South America, and other regions.
◎ Kingfixcoat: Specializing in substrate protection, structural anti-corrosion, and industrial applications, known for strong adhesion and weather resistance, serving as a key coating solution provider for equipment manufacturing and engineering industries.
Through this four-brand portfolio, Henghui further demonstrated its capability to position itself in different market segments to global customers, enabling partners to better understand brand positioning and application scenarios.
◆ Sample and Technical Display Areas: Winning Recognition with Real Results
To meet professional visitors’ need for intuitive understanding of paint performance, Henghui set up multiple experience zones:
● 1. Automotive Paint Color Wall: Displaying hundreds of effect samples of metallic paints, pearlescent paints, and two-component clear coats, all produced using standardized spraying processes to showcase product strength through real color, gloss, and film thickness.
● 2. Industrial Paint Corrosion Resistance Comparison Area: Demonstrating the advantages of Henghui industrial paints in outdoor weather resistance and anti-corrosion performance through salt spray tests and wear resistance comparisons.
● 3. Nano Paint Demonstration Table: Conducting on-site experiments on stain resistance, scratch resistance, and hydrophobic droplet effects, allowing visitors to personally experience the actual protective effects of nano technology.
● 4. Furniture Paint and Architectural Paint Space Experience Area: Using small simulated spaces to showcase the smooth touch of furniture paints and the indoor air quality advantages of architectural paints, enabling customers outside the automotive field to quickly understand product performance.
These features helped customers evaluate product application value on-site, shortening communication cycles and improving business matching efficiency.
◆ In-Depth Exchanges with Global Partners
During the exhibition, several overseas purchasing teams made special visits to the Henghui booth, including:
– Middle East automotive aftermarket purchasing group
– Southeast Asian machinery and engineering equipment suppliers
– European body repair technology cooperation team
– South American automotive parts and paint distributors
Partners engaged in in-depth discussions on topics such as regional distribution layout, OEM cooperation, cross-border brand licensing, custom color paint services, and technical training system output. Many customers highly recognized Henghui’s production system, R&D capabilities, and delivery efficiency, and initially reached further cooperation intentions.
◆ Centered on R&D and Intelligent Manufacturing, Building New Heights in Coating Technology
Henghui Paint has always been technology-driven, and this exhibition highlighted:
● Automated color mixing system: Improving color matching accuracy and efficiency, especially suitable for automotive refinish paint systems.
● High-solid environmentally friendly clear coat formula: Effectively reducing VOC emissions while ensuring gloss and yellowing resistance.
● Integrated supporting application system: Providing standardized process paths from primer to intermediate coat to color coat to clear coat and auxiliary materials.
● Coating training system: Helping medium and large repair shops and production enterprises improve spraying efficiency and construction stability.
These highlights further strengthened Henghui’s technical height in the coating field, demonstrating the company’s transformation from “providing products” to “providing systematic solutions.”
◆ Looking Ahead: Expanding Global Markets and Driving Industry Upgrades
Automechanika Shanghai 2025 is not only a product showcase for Henghui but also a new starting point for the global market. In the future, Henghui will:
– Promote the launch of more environmentally friendly and high-performance coating series
– Strengthen in-depth cooperation with the new energy vehicle supply chain
– Expand overseas distribution networks and OEM cooperation systems
– Introduce more scenario-based coating application solutions
– Establish regional technical service centers to provide faster responses to customers
We will continue to support the upgrading of customers in the automotive aftermarket and multi-industry coating fields with high-quality products and professional services.